Shawn Gannon

About Shawn Gannon

Dynamic marketing executive with a history of developing and deploying strategic…

Experience

1. Chief Executive Officer

   Gannon Solutions

   Mar 2019 — Present · Chicago, IL, US

   Gannon Solutions is a full-service digital agency providing diverse organizations with a digital voice to extend their identity and capture/retain target customer audiences.• Established a sustainable start-up consultancy yielding an impressive P&L• Grew service offerings to exceed enterprise-level and SMB client objectivesRESPONSIBILITIES• Collaborate with SMBs and enterprise-level organizations to identify opportunities and craft digital growth strategies• Provide digital services that combine strategic vision with winning execution of digital best practices as determined through subject matter expertise, testing, data analysis, and optimization and product development• Develop effective/conversion-focused cross-channel marketing and product development• Utilize open-source and responsive content management systems to improve brand-presentation for mobile optimization with clear user conversion pathways across all devices• Designing cutting-edge, pixel-perfect imagery, graphics, and visual illustrations• Evaluate and determine contractor proficiencies for work at hand while developing a band of highly skilled individuals under contractTECHNOLOGY CONSULTATION | B2B/B2C- Paid Advertising: Google Ads, Bing Ads, Google Adwords, DoubleClick tech stack, Paid Social (Facebook/Instagram, YouTube, Twitter, LinkedIn), Criteo- Organic Rankings: Google, Bing, other search engines, Social Media (Facebook/Instagram, YouTube, Twitter, LinkedIn)- Analytics/Measurement: Google Marketing Platform, Google Analytics, Google Tag Manager, TealiumBUSINESS CONSULTATION | B2B/B2C- Business: stakeholder interviews, business objectives, strategy, tactics, implementation, resource oversight, analysis, insights- Marketing:(re)branding, email, publishing, content management, social media, PR, print, outdoor- Product: development/management, analysis, stakeholder inputs, business requirements, technology stack assessments/integration recommendations, project management

Education

• John Carroll University

  BA, Communications

  1989 — 1992

• University of Phoenix

  Mast, Business Administration and Management, General

Skills

• Marketing Strategy
• Social Media
• Online Marketing
• Strategic Partnerships
• Analytics
• Lead Generation
• SEO
• Mobile Devices
• Brand Development
• Email Marketing
• Mobile Marketing
• Marketing Communications
• Integrated Marketing
• Digital Strategy
• Social Media Marketing
• Digital Media
• Search Engine Optimization (SEO)
• Business Development
• Digital Marketing
• Online Advertising
• Advertising
• Customer Engagement
• Marketing
• E-Commerce