Gannon Osburn

About Gannon Osburn

A San Diego native fluent in Mandarin (read & write) with a MSc in Data Science and specialization in Artificial intelligence (AI) from Northwestern University. 18-years of experience leading and managing: teams, clients and vendors covering: campaigns, insights, strategy, research, digital & traditional marketing for blue chip clients regionally and globally. Previous clients and brands: Qualcomm, Cathay Pacific, Marriott International, Ford Motor Company, Jaguar Land Rover, HSBC, HSBC Life, Mox Digital Bank, Tiffany & Co, IKEA, Johnson & Johnson, Unilever. Has lived and worked in Shanghai, Tokyo, Hong Kong, Bangkok, and the U.S. At the forefront of the Digital Marketing Industry (Strategy, Ad Tech, CRM, Optimization, Analytics, Data Science, AI, Digital Transformation, etc.). USA (American) citizen with 10-year wfh visa for Thailand, Hong Kong employment visa, Japan resident card and open to relocation. Fluent in Mandarin includes reading/writing and presenting (HSK-9, in 2007) Has lived and worked in Shanghai, Tokyo, Hong Kong, Thailand and the U.S. One of the 40 UNDER 40 FOR APAC (2015)- A list of “The Region’s hottest strategic thinkers, creators, digital stars & planners” Led award winning campaigns, and consumer insights research for top Fortune 100 companies in: Automotive, FMCG, Luxury, Finacial Services/Banking, Technology and Travel/Hospitality. Hong Kong Effie Awards JudgeData Science Experience: Natural Language Processing (NLP) Coding: Python, SQL, R Machine Learning, Deep Learning, Neural Networks, AI Data Ethics, Law and Governance Computer Vision App DevelopmentDigital Strategy Experience: Digital Transformation Regional Display and Social Media Campaigns, DCO Google Analytics, Adobe Analytics Tealium, AEM, Adobe Target DMP\'s User Experience, Landing Page Optimization, Site Navigation, CX Social Listening Tools SEO, SEM, and Key Word Strategies China Social Media & E-commerceTraditional Brand Strategy Experience: Regional Campaigns (TV, OOH), Strategy & Insights Quantitative & Qualitative Research (Custom Research) Consumer Based Archetypes Brand Architecture Local Market Adaptation Creative Big Idea

Experience

1. Head of Data Analytics

   hello82

   Dec 2025 — Present · Los Angeles, CA, US

   Head of Data Analytics at a high-growth American K-pop music and entertainment startup, combining a background in AI and data science with 18 years of consumer insights, research, and strategic marketing expertise from brands like Qualcomm, HSBC, Ford, Marriott International and Jaguar Land Rover. Architecting the entire data infrastructure with low cost, open-sourced technologies and LLM-powered workflows — eliminating the need for expensive enterprise platforms that are difficult to adopt/migrate from and become antiquated quickly in the rapidly evolving AI landscape. Resulting in a lean, intelligent analytics ecosystem purpose-built for an entertainment company operating across global e-commerce, retail, distribution, content, recording, live fan experiences and concerts.Highlights:Custom Analytics Dashboards — Comprehensive, interactive dashboard systems that outperform costly enterprise solutions, tailored to the company\'s unique business model.Data Warehouse Architecture — Scalable data warehouse systems built on open-source infrastructure and cost-effective mainstream solutions.Computer Vision for Retail — AI-powered foot traffic tracking for physical fan spaces using open-source tools and edge AI hardware.Intelligent Models — Predictive and analytical models driving decision-making across merchandising, content, and fan engagement.Business Management & Operations — Building out a centralized project management platform to streamline cross-functional workflows, task tracking, and team collaboration across departments and regions.

Education

• Northwestern University

  Master's of Science in Data Science, Specialization in AI

  2021 — 2022

Skills

• Strategy
• Display Advertising
• Digital Marketing
• Digital Strategy
• Google Analytics
• Media Planning
• Brand Management
• Marketing Strategy
• Advertising
• Advertising Operations
• Marketing
• Ad Tech
• Strategic Planning
• Brand Architecture
• Marketing Communications
• Customer Relationship Management (Crm)
• SEO
• Customer Insight
• Brand Awareness
• Management
• Business Strategy
• Digital Media
• Intercultural Awareness
• Advertising Research
• Online Advertising
• Web Analytics
• Brand Development
• Integrated Marketing
• Media
• Strategic Marketing
• Mandarin
• Online Marketing
• Market Research
• Qualitative Research
• Sem
• Social Media
• Pay Per Click (Ppc)
• Creative Strategy
• Leadership
• Mobile Marketing