Venkata Narsi Reddy G

About Venkata Narsi Reddy G

Highly accomplished mixed methods UX researcher with 14+ years experience including 8+ years at Google. Expertise in leading impactful research programs and research teams resulting in significant product, policy, and enforcement changes. Demonstrated success in driving product strategy through research, research in Trust & Safety issue space, cross-functional collaboration, driving external engagements and publications.• Research Methods: Proficient in qualitative and quantitative research utilizing techniques such as surveys, user interviews, focus groups, experiment design, usability studies, contextual inquiries, logs data analyses and statistical analyses to gain actionable insights• Leadership: Drove research strategy and led research programs and high-performing teams that informed product & policy strategy with user / customer focus. Effectively partnered with cross-functional teams and influenced executive decision-making, championing a user-centric approach• Data Analysis: Advanced data manipulation and visualization skills, utilizing SQL and spreadsheets to extract, analyze, transform, and present data for informed decision-making and automation• Statistical Analysis: Deep knowledge of Python and statistical analyses techniques including descriptive statistics, inferential statistics, multivariate data analysis, text mining and more• Machine Learning & AI: Expertise with building and evaluating machine learning models for supervised and unsupervised learning; Exposure to the latest advances in Generative AI, viz. prompt engineering techniques, agentic architecture, RAG applications, etc.

Experience

1. Senior Ux Researcher Research Area Lead

   Google

   Apr 2022 — Present · Sunnyvale, CA, US

   Spearheaded research for Scams & Fraud function, developed and executed a comprehensive research strategy in partnering with product, policy, and engineering leadership that resulted in multiple high-impact product changes, significantly enhancing user safety on Google platforms• Conducted foundational research and informed multiple cross product initiatives that resulted in in-product awareness campaigns reaching 100M+ users and over 1Bn+ proactive scam alerts every month.• Conceived and developed a novel, user-centric approach to measuring negative offline user experiences, creating a new north-star metric for product safety used to evaluate all new product and policy launches.• Conceptualized and spearheaded a groundbreaking gamified scam awareness initiative, demonstrating a 50%+ improvement in user scam discernment• Managed a research budget of over $2 Mn a year, negotiated and managed contracts and partnerships with several industry bodies and vendor organizations• Architected and directed a rapid research program focused on product policy, which encompassed roadmap development, process optimization, resource management and quality oversight, ultimately informing 40+ product and policy improvements across products and abuse areas.• Acted as Google’s external research ambassador —engaged academia, civil society, regulators, and law enforcement to showcase risk mitigation efforts, and synthesized their feedback into strategic research priorities and risk management recommendations.• Provided strategic mentorship to team members and acted as an SME to the wider UXR community on research tools & methods and utilizing AI tools efficiently, measurably enhancing their capabilities

Education

• Management Development Institute

  PGPM

• National Institute of Technology Kurukshetra

  B.Tech.

Skills

• Strategy
• E-Commerce
• Microsoft Excel
• Java
• Business Intelligence
• Analytics
• Sql
• Agile Methodologies
• .net
• Management
• Team Management
• Microsoft Sql Server
• Requirements Gathering
• Omniture
• Visual Studio
• Requirements Analysis
• Market Research
• Internal Search Analytics
• Consulting
• C++
• Business Analysis
• Pl/Sql
• Business Development
• Analysis
• Microsoft Office