Ganeshkumar M

Four years of industry experience with Programmatic/Xandr/DV360/DCM - Working as an Associate 3/Campaign Manager at MediaMint / Prior 2.5 Years experience at iOPEX Technologies

Role
Associate 3 at MediaMint
Location
Chennai, TN, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ganeshkumar M

Proficient in managing campaigns across platforms including Xandr, DV360, and CM360, with hands-on experience in end-to-end execution- Skilled in campaign setup, launch, monitoring, and performance optimization to ensure delivery against defined KPIs- Conduct daily pacing checks to identify underperforming campaigns and implement targeting adjustments for improved efficiency- Strategically actualize and reallocate budgets to maximize ROI by prioritizing high-performing campaigns- Successfully managed PG and PMP deals, consistently meeting performance benchmarks- Generate and analyze weekly performance reports, ad hoc insights, wrap-up report, and Post-Campaign Analysis PCA to evaluate full delivery and impact- Coordinate closely with Ad Operations and Account Managers to streamline trafficking workflows and ensure timely campaign activation- Effectively manage timelines and prioritize launches based on go-live schedules, ensuring smooth execution across multiple campaigns.

Experience

  1. Associate 3

    MediaMint

    Jan 2024 — Present · Hyderabad, IN

Education

  • Gurunanak college

    B.Sc

    2018 — 2021

  • University of Madras

    Master of Business Administration - MBA

    2021 — 2023

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Ganeshkumar M — Associate 3 at MediaMint in Chennai, TN, IN | Unifers