Ganeshkumar M
Four years of industry experience with Programmatic/Xandr/DV360/DCM - Working as an Associate 3/Campaign Manager at MediaMint / Prior 2.5 Years experience at iOPEX Technologies
- Role
- Associate 3 at MediaMint
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Ganeshkumar M
Proficient in managing campaigns across platforms including Xandr, DV360, and CM360, with hands-on experience in end-to-end execution- Skilled in campaign setup, launch, monitoring, and performance optimization to ensure delivery against defined KPIs- Conduct daily pacing checks to identify underperforming campaigns and implement targeting adjustments for improved efficiency- Strategically actualize and reallocate budgets to maximize ROI by prioritizing high-performing campaigns- Successfully managed PG and PMP deals, consistently meeting performance benchmarks- Generate and analyze weekly performance reports, ad hoc insights, wrap-up report, and Post-Campaign Analysis PCA to evaluate full delivery and impact- Coordinate closely with Ad Operations and Account Managers to streamline trafficking workflows and ensure timely campaign activation- Effectively manage timelines and prioritize launches based on go-live schedules, ensuring smooth execution across multiple campaigns.
Experience
Associate 3
Jan 2024 — Present · Hyderabad, IN
Education
Gurunanak college
B.Sc
2018 — 2021
University of Madras
Master of Business Administration - MBA
2021 — 2023
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