Ganesh Aiyer

About Ganesh Aiyer

As the Chief Business Officer at Digital Realty, I act as the strategic architect for our global revenue engine. Since 2019, I have led our Go-To-Market transformation, evolving our operating model to ensure our enterprise vision is backed by disciplined and high-velocity execution. My work focuses on building the GTM architecture necessary for sustainable worldwide growth. Over the last six years, I have led the strategy to capitalize on our expansion from 15 to over 50 countries, helping to drive a 29.3% CAGR in global bookings. Under this strategy, our bookings have now surpassed $1.2 billion per year. A major priority has been balancing this growth with fiscal health; we have successfully scaled bookings while keeping OPEX growth to just 30% of that rate. A key driver of this efficiency was the deployment of a specialized commercial sales team that decreased our cost of sales by over 40% for SMB customers. This shift allowed our most tenured representatives to focus on our highest-value accounts. Simultaneously, we matured our commercial ecosystem, successfully growing our channel revenue mix from single digits to more than 25% of the Colocation business. I am a firm believer that world-class results are only possible through a high-performance culture. One of the most rewarding parts of my tenure has been transforming our talent landscape, bringing seller attrition down from 30% to under 10% and maintaining that level for multiple years. This stability is the result of a rigorous approach to talent, prioritizing the retention of top performers while actively managing out underperforming individuals to maintain excellence. Before Digital Realty, I served as VP of Sales Operations at Schneider Electric, where I centralized the North American organization. I also spent 15 years at Dell, ultimately serving as VP of North America Datacenter Sales, leading an $8B+ business and a team of nearly 800 people. My background has given me a deep appreciation for the intersection of sales leadership, M&A integration, and data science. Core Areas of Expertise: Enterprise GTM Architecture: Synchronizing sales, marketing, customer success, and partner ecosystems. Global Revenue Orchestration: Translating corporate vision into worldwide execution. Commercial Model Innovation: Engineering high-efficiency structures to optimize cost-to-serve. Strategic Planning & Capital Allocation: Leading multi-year planning and OPEX management. Performance Culture: Retaining top talent while actively managing and exiting underperforming individuals.

Experience

1. Executive Advisory Board Member

   Seismic

   May 2024 — Present · US

   Serve as a member of the Executive advisory board supporting product strategy.

Education

• The University of Texas at Austin

  Business Administration and Management, General

• Houston Christian University

  Bachelor's degree, Political Science and Government

• Houston Christian University - Archie W. Dunham College of Business

  Master of Business Administration - MBA, Computer/Information Technology Administration and Management

Skills

• Predictive Analytics
• Leadership
• Big Data
• Team Leadership
• P&L Management
• Management
• Software Industry
• Storage Solutions
• Business Alliances
• Business Intelligence
• Selling
• Data Integration
• Sales
• Executive Management
• Solution Selling
• Cloud Computing
• Channel
• Business Development
• Go-to-Market Strategy
• Professional Services
• Data Analysis
• Partner Management
• Mergers & Acquisitions
• Product Management
• Storage
• Saas
• Enterprise Software
• Sales Management
• Analytics
• Strategic Partnerships
• Strategic Planning
• Data Center
• Salesforce.com
• Sales Enablement
• Virtualization