Ganesh Khedekar

About Ganesh Khedekar

Experienced Campaign Manager with 9+ years in executing end-to-end content syndication…

Experience

1. Campaign Manager

   Madison Logic

   Sep 2024 — Present · IN

   Experienced Campaign Manager specializing in Content Syndication and Programmatic Advertising, with a strong track record of managing full-funnel digital campaigns from planning to execution. I bring a deep understanding of B2B marketing strategies, cross-functional collaboration, and data-driven optimization.I ensure successful campaign delivery by aligning partner capabilities, internal coordination, and client objectives—while maintaining strong communication at every stage.Programmatic-Specific Expertise:• Managing programmatic display and video campaigns through The Trade Desk (TTD) and Xandr•Setting up conversion tracking, frequency caps, and viewability benchmarks•Working with pixel implementation and event tracking for accurate measurement•Interpreting analytics to enhance CTR, engagement, and conversion metrics•Familiar with brand safety, fraud prevention, and performance compliance toolsKey Skills & Responsibilities:•End-to-end campaign management across Content Syndication and Programmatic channels•Strategising, executing, and optimizing digital campaigns to meet performance KPIs•Managing partner relationships, pacing, lead quality, and budget allocations•Handling day-to-day client communication, reporting, and performance reviews•Collaborating with internal teams: sales, account managers, QA, and creative•Troubleshooting delivery issues and ensuring campaign SLAs and timelines are met•Generating actionable insights for continuous campaign optimizationTools & Platforms Hands-On Experience:•Salesforce (SFDC) – CRM integration & lead tracking•Xandr, The Trade Desk (TTD) – Programmatic execution & reporting•Convertr, Ziff Tech, Integrate – Lead management, routing & compliance•Madison Logic (ML Platform) – ABM and syndication performance management

Education

• Nirmal bethany high school

  S.S.C

Skills

• Customer Service
• Microsoft Word
• Leadership
• Healthcare
• Microsoft Office
• Microsoft Excel
• Crm