Ganesh K

Digital Marketing Manager @Payoneer Workforce Management Formerly Skuad

Hyderabad, IN

Strategic Planning• Develop and execute digital marketing strategies: Create comprehensive digital marketing strategies aligned with overall business objectives.• Set marketing goals & KPIs: Establish measurable goals for each campaign and track performance.• Conduct market research & competitor analysis: Stay updated on industry trends and competitor strategies.Social Media Marketing• Manage social media channels: Oversee social media platforms to build brand awareness and engage with the target audience.• Create and curate social media content: Develop compelling social media content and share relevant industry news.• Monitor social media analytics: Track key metrics to measure the effectiveness of social media campaigns.Email Marketing• Develop and execute email marketing campaigns: Create targeted email campaigns to nurture leads and drive conversions.• Manage email lists: Segment email lists to deliver personalized messages.• Analyze email performance: Track open rates, CTR, and CVR to optimize future campaigns.Search Engine Optimization• Conduct keyword research: Identify relevant keywords to target in SEO efforts.• Optimize website content: Improve website structure, meta tags, and on-page content to enhance search engine rankings.• Build backlinks: Acquire high-quality backlinks to increase website authority.Pay-Per-Click Advertising• Manage PPC campaigns: Create and manage PPC campaigns on platforms like Google Ads and social media advertising.• Optimize ad performance: Continuously monitor and optimize ad campaigns to maximize ROI.• Track & analyze PPC metrics: Measure the effectiveness of PPC campaigns and identify areas for improvement.Analytics & Reporting• Track website analytics: Monitor website traffic, user behaviour, and conversion rates using tools like GA4.• Generate regular reports: Provide insights and recommendations based on data analysis.• Measure ROI: Calculate the return on investment for digital marketing efforts.

CMR IT

Bachelor of Technology (BTech), CSE