Ganesh Hegde

About Ganesh Hegde

I’m a digital marketing professional with 5+ years of experience driving growth for SaaS companies across RegTech, LawTech, and HRTech. I specialise in paid media, SEO, and content-led lead generation, helping brands increase visibility, attract high-intent audiences, and convert them into pipeline.I bring a strong ownership mindset, clear communication, and a problem-solving approach to every project I work on. Whether it’s optimising acquisition funnels, refining messaging, or collaborating with sales and product teams, I focus on execution quality, team alignment, and data-backed decision-making. My ability to break down complex ideas, stay adaptable in fast-moving environments, and maintain a balance between creativity and analytics has helped me consistently deliver measurable results.Impact I’ve Created- Increased inbound SQLs by 40–70% YoY through SEO + content-led demand generation- Improved paid media ROAS by 2.5x with better audience targeting and funnel optimisation- Reduced CAC by 22% and lifted MQL→SQL conversions by 30%- Scaled organic traffic by 3x in 12 months using strategic content frameworks- Improved reporting accuracy and cross-team execution clarityI enjoy building scalable, predictable marketing systems and contributing to teams that value growth, collaboration, and continuous improvement. If you’re working on a SaaS product and looking for someone who combines performance-driven marketing with strong communication and execution discipline, I’d love to connect

Experience

1. Senior Digital Marketing Specialist

   Xto10x

   Aug 2025 — Present · Bengaluru, IN

Education

• Dayananda Sagar Institutions

  Master of Business Administration - MBA, marketing and finance

  2018 — 2020