Ganesh Chandrashekar

About Ganesh Chandrashekar

The illiterate of the 21st Century will not be those who cannot read or write, but those who cannot learn, unlearn and relearn.\"I build agentic marketing solutions that help niche teams punch way above their weight.Currently building Metamenu - an agentic Content OS that powers content, social, and brand marketing with scalable, personalized, and AI-driven workflows.I believe in outcomes over optics, and help early-stage startups build real growth engines across product, content, and performance, with multi-functional teams (marketing, design and tech).In the last decade, I’ve helped eCommerce, SaaS, mobile, and Web3 brands architect effective GTM strategies, build and groom specialized talent, and drive business outcomes with clear ROI.Happy customers include Amazon, Flipkart, Myntra, Lifestyle, Commonfloor, Stayzilla, Furlenco, Reliance, ABOF, and Bluestone.

Experience

1. VP of Global Marketing

   Sedin Technologies

   Apr 2025 — Present · Bengaluru, IN

   I head the global marketing team at Sedin across business units, bringing together product, growth, content, and brand. As we expand into new markets like the Middle East and Singapore, my role is to ensure our global marketing initiatives scale with local relevance. My daily role involves building a strong POV in every market, taking new products from zero to one, and creating systems that deliver consistent pipeline- Go-to-market strategy and execution for products like Sedstart, Metamenu, and Fitchek- Brand-building through compelling narratives and original properties- Scaling content operations across 8 business units- Building predictable pipeline with a demand generation and growth team- Sales and pre-sales enablement, including ABM and focussed POVs and pitches

Education

• Rajalakshmi Engineering College (Anna University)

  Bachelor of Engineering (B.E.), Electronics And Communication

  2006 — 2010

Skills

• Training
• Creative Writing
• SEO Copywriting
• Content Marketing
• Google Analytics
• Content Management
• SEO
• Freelance Writing
• Digital Media
• Web Content
• Team Building
• Blogging
• Content Writing
• Online Marketing
• Content Development
• Web Content Management
• Web Content Writing
• Search Engine Optimization (SEO)
• Web Analytics
• Social Media
• Writing
• Editing
• Copywriting
• Copy Editing
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Branding & Identity
• Digital Marketing