Ganesh Balaji

About Ganesh Balaji

Driven ACCA Affiliate with a passion for accounting and finance with strong analytical skills, eager to apply knowledge in a practical setting. Proficient across due diligence, communication, MS Excel, forecasting, financial analysis, and data analysis. I\'m particularly skilled in writing investment memorandums which requires summarizing a financial model, conducting market research, and crafting an investment thesis. These competencies enable me to make informed decisions, communicate effectively, streamline processes, forecast accurately, and derive valuable insights for strategic planning and optimization. I\'m also a certified bookkeeper with QuickBooks Online (QBO) and Xero certifications. I help businesses stay organized with accurate books, clean reconciliations, and timely reports.

Experience

1. Founder Partner

   Smartpro Accountants

   Jan 2025 — Present

   SmartPro Accountants helps businesses in the UK and US stay on top of their finances while saving costs through offshore support. We work mainly with e-commerce brands, tech startups, and solo entrepreneurs who need reliable accounting without the overhead of an in-house team.Our services include- Monthly or quarterly bookkeeping- Recording and classifying all bank, card, and platform transactions- Tracking bills to pay and payments you’re owed- Preparing financial statements - Catch-up bookkeeping if you’ve fallen behind- Working directly with your CPA or tax preparer at tax time- Building budgets and cash flow forecasts to avoid surprises- Fractional CFO support for planning and growth decisionsNot sure where to start? We’ll set you up with the right accounting system—QuickBooks, Xero, or another solution that fits your business.Whether you’re behind on your books, planning to scale, or raising money, SmartPro Accountants is your partner for clear numbers and smarter decisions.

Education

• ACCA

  Accounting and Finance

  2020 — 2024

• Chettinad Vidyashram

  High School (Grade 12), Commerce