Ganesh B.
Google | Zee | Nissan - BITS | IIT Madras | ILS Law
- Role
- Vice President Performance Marketing at Zee5
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Ganesh B.
I am a Social and Digital Strategy leader with 14+ years of experience building brands and driving measurable business growth across Automotive, Media, E-commerce, and FMCG. I started my career in the automotive sector as a Nissan Student Brand Manager during my MBA, which gave me early, hands-on exposure to auto brand building, consumer engagement, and on-ground activation—making the automotive category a natural and familiar space for me.I later worked as VP Digital Marketing at Zee5 and earlier at Google, managing ₹100+ crore annual digital budgets and delivering 30%+ ROI improvements through data-led planning, audience strategy, AI/analytics, and creative innovation. I bring deep automotive brand experience from Nissan, where I led national-scale digital launches for marquee models, combining brand storytelling with performance execution.My core strength lies in designing full-funnel social and digital ecosystems—from content and community building to demand generation, re-engagement, and cross-sell—across metros as well as Tier-2/3/4 markets. I am known for building high-performing, zero-attrition teams and translating brand vision into scalable, long-term digital impact.
Experience
Vice President Performance Marketing
Apr 2025 — Present · Mumbai, IN
Led paid and organic growth for SVOD (₹150 Cr/yr) and AVOD (₹100 Cr/yr), improving overall ROI by ∼30% through strategicbudget reallocation and continuous optimization.• Executed Tier-3 & Tier-4 market penetration programs, reducing CPUV by ∼50% over 12 months by implementing localizedmedia and creative strategies.• Drove creative innovation frameworks, delivering ∼50% higher campaign efficiency and scaling them organization-wide, whilemaintaining a 0% attrition rate in the team.
Education
ILS Law College
Bachelor of Laws - LLB, Purchasing, Procurement/Acquisitions and Contracts Management
Indian Institute of Technology, Madras
MBA, General Studies
2009 — 2011
BITS Pilani
B.S.(BE), Marine Engineering
2004 — 2008
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