Tanay Gandhi

About Tanay Gandhi

I have a confession! Marketing wasn’t my first choice.But I took a leap of faith in college when I interned at one of India’s leading agencies, with the help of a cold email, and got my first taste of how marketing really happens. Since then, I’ve doubled down on every opportunity, focusing on building strategies that create sustainable impact for businesses and users.I’ve worked at the intersection of emerging and established technologies — translating AI, retail media, and fintech into adoption, growth, and revenue outcomes. • At Osmos.ai, I launched Sofie, the AI companion for Retail Media Networks, now live with retailers like Tesco (UK) and Takealot (Africa). I also led the Offsite Advertising launch, positioned as a 30% revenue growth driver and 7x GMV uplift opportunity. • As Founder of Suprfluid, I relaunched Cox & Kings India, securing ₹5CR+ bookings in 45 days, and partnered with 100+ D2C startups at Monet to drive loyalty and growth. • At Upstox and CoinDCX, I led GTM programs that scaled adoption and revenue — including a $1.3B trading campaign.I enjoy breaking down complex ideas into simple stories and thrive on GTM strategy, growth marketing, and product storytelling.

Experience

1. Founder

   Suprfluid

   Jun 2024 — Present · Mumbai, IN

   suprfluid creates clutter-breaking digital solutions. If you\'re a founder, builder or an operator who wants a fresh perspective; boy we\'re here.suprfluid has created solutions for / with: Cox & Kings, CoinDCX, Niyo Global, Unleash Wellness, Rato Communications, Sonata CX, Monet Work and many others. We\'re now building a D2C Ayurveda BrandKey Highlights: • Relaunched Cox & Kings India, securing ₹5CR+ bookings in 45 days through a full digital and marketing revamp. • Partnered with 100+ D2C startups at Monet to drive loyalty, community growth, and platform adoption.

Education

• Manipal University Jaipur

  BTech - Bachelor of Technology, Computer and Communication

• GrowthX®

  Fellow, Growth & Product