Ganapathy Wizard L
Head of Deliverability and Compliance 📨 | Senior Email Strategist📮 | Cloud Marketing Automation Specialist 🚀
- Role
- Senior Email Strategist at Genxlead
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Ganapathy Wizard L
10years of experience in building end to end marketing campaigns for B2B/B2CExperience building campaigns end to end, including marketing automation and copywriting support, list uploads and targeting, campaign development, execution, segmentation and optimization.Top-notch project management and prioritization skills, keen attention to detail. Ability to manage multiple projects at any given time and adept at implementing processes to work more efficiently as the team grows and scalesExperience in user-growth marketing including user acquisition, engagement and retention, leveraging email, direct mail, and SMS. Experience and comfort with marketing automation platforms such as Klaviyo, Constant Contact, SFMC (Salesforce Marketing Cloud),Hubspot,paradot and other marketing automation Data-driven focus with hands-on experience planning, executing campaign tests, and continually digging into campaign results, interpret the data, draw conclusions, and share insights to inform what’s nextAs a team leader, I foster a collaborative and innovative environment, empowering my team to achieve their full potential and surpass organizational goals. I provide strategic guidance and mentorship, ensuring seamless coordination between cross-functional teams to deliver cohesive and impactful email campaigns. By setting clear objectives, implementing best practices, and analyzing performance metrics,| consistently drive continuous improvement and optimize campaign performance.Key Skills:Email Marketing Strategy & ExecutionMarketing Automation & WorkflowsCustomer Journey MappingA/B Testing & OptimizationTeam Leadership & Talent DevelopmentCampaign Analytics & ReportingCRM Integration & SegmentationCreative Content DevelopmentEmail Deliverability & Compliance ROl Analysis & Revenue GenerationEmail service provider workflow
Experience
Senior Email Strategist
Jan 2022 — Present · Chennai, IN
Perennial Acheiver of the year 2025ACE performer of the year 2023Stellar proposal of the year 2022
Education
S A engineering college
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
St. Pauls School
Higher secondary, Computer Science
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