Alexander McIlwraith

Web Communications Consultant (Ux Designer) @Agricorp

Guelph, ON, CA

Spearheaded strategic UX design efforts for critical web platforms, including B2B and internal-facing systems, enhancing user experience for external clients and driving a 20% increase in conversions by improving functionality and simplifying interaction processes.• Drove product and feature evolution through continuous iteration based on customer feedback, aligning user needs with business objectives to successfully launch product features with measurable impact on user satisfaction and retention.• Championed the creation of a company-wide design thinking community, mentoring over 500 staff members to foster a collaborative, innovative environment. This helped scale the UX maturity of the organization and streamlined product development in an Agile environment.• Optimized usability and accessibility across digital touchpoints, leading to a 75% reduction in mandatory form fields and achieving 86% user satisfaction, enhancing the overall product experience in high-stakes, fast-paced projects.• Refined intranet design to boost information architecture and usability, introducing key features like search functionality to significantly improve site navigation and productivity for internal stakeholders.

Athabasca University

BPA

University of Guelph

Bachelor of Arts - BA