Galen Greene
Global Strategy & Market Development Manager @Eastman
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WORK HISTORY
Global Strategy & Market Development Manager @Eastman
Berlin, DE
Set the strategy for a European consumer housewares portfolio; led segmentation, competitive assessment, growth thesis development, and a dedicated retail engagement strategy, identifying priority plays that unlocked millions in targeted growth- Directed two major stage-gate launches, aligning commercial, technical, and supply-chain teams to deliver millions of combined growth potential, achieving an on-target growth ramp- Shaped long-term portfolio decisions by translating customer insights, retail dynamics, and sustainability trends into clear prioritization—selecting high-impact growth opportunities from the broader market pipeline and guiding investment and resource allocation- Led strategic marketing using where-to-play/how-to-win, defining segment focus, value propositions, and activation plans across regions; identified three new strategic growth areas for future expansion- Drive global commercial alignment with regional sales and distributors across Europe, North America, and Asia, unifying market priorities, customer targeting, and competitive intelligence to support consistent execution- Drive sustainable-material adoption through commercialization and customer enablement across mass balance book & claim and segregated models; successfully secured adoption with several global retailers while helping many additional clients implement solutions.
EDUCATION
Mannheim Business School
Executive Education, Marketing and Sales Best Practice
FGV - Fundação Getulio Vargas
MBA Study Abroad Program, Market Dynamics in Brazil
NYU Stern School of Business
Master of Business Administration (MBA), Finance, Global Business
The Ohio State University
Bachelor of Science - BS, Mechanical Engineering
National University of Singapore
MBA Study Abroad Program, Asia Business
University of St.Gallen
Executive Education, Marketing Best Practice
SKILLS
ABOUT GALEN GREENE
I help companies translate complex technologies and market insight into scalable, profitable growth.Over nearly 20 years, I have led strategy, marketing, technical, and commercial initiatives across global markets in advanced materials, automotive, industrial technologies, and sustainability-driven value chains. My experience includes portfolio strategy, commercialization of new solutions, and aligning cross-functional teams to execute growth strategies in complex international organizations.A key strength I bring is cross-market perspective. Having worked across a broad range of industries and applications, I connect insights from different value chains to uncover opportunities others may overlook. This exposure has also enabled me to quickly adapt to new markets, rapidly building industry understanding and translating proven strategies into new environments.My work sits at the intersection of technical innovation and commercial strategy—identifying high-value growth opportunities, prioritizing strategic investments, and translating market insight into scalable business initiatives.I thrive in environments where innovation, sustainability, and disciplined execution come together to drive meaningful business impact.Areas of focus:• Strategy development and portfolio growth• Commercialization of new technologies and solutions• Global go-to-market strategy and demand generation• Cross-functional leadership across commercial and technical teams• Automotive and industrial value chains• Sustainability-driven innovation and circular business models• Complex global ecosystems involving OEMs, distributors, and strategic partners
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