Gale Persil

About Gale Persil

Process is not a substitute for thinking\"I’ve built my career at the intersection of strategy and execution, serving as Chief of Staff to C-suite leaders and helping organizations turn complexity into clarity. My background includes portfolio and project management, global and remote leadership, budget governance, and operational design—always with a disciplined, practical approach.More recently, I’ve expanded this foundation into digital media strategy and AI-enabled workflows, working hands-on with ChatGPT and other large language models (LLMs), and emerging AI platforms to streamline processes, accelerate content creation, and scale expert-driven communication. I focus on using AI to enhance human judgment—not replace it.Across roles, my passion is aligning people, priorities, and platforms to drive measurable outcomes while strengthening internal and external relationships.Selected accomplishments: As a Digital Media Strategist at MarketScale, built AI-assisted owned media and digital community strategies, managing up to 7 clients in their digital strategy through video, content planning, production and distribution to drive engagement and reach including SEO and GEO. Integrated Pitney Bowes and Syncsort engineering portfolio data across six lines of business into a unified executive dashboard, improving ROI and prioritization Led teams of 4–7 analysts supporting $150M–$650M+ in global product development investments Drove 95% sales growth and ~$3M in annual revenue by evaluating and launching new product opportunities Managed global engineering budget cycles in partnership with finance, product, and business leadership Designed or overhauled product development governance across three organizations, supporting hundreds of product launchesI am currently engaging in fractional/part-time roles only. Always open to connecting around strategy, digital media, AI/LLMs, and scalable expertise.

Experience

1. Digital Media Strategist

   MarketScale

   Sep 2022 — Present

   As a Digital Media Strategist in MarketScale\'s Creator Community, I use my extensive business background to help clients create engaging content that extends their brand and promotes new business opportunities. Video soundbites, expert podcasts and advanced video production help bring companies\' extensive market knowledge and expertise to life.

Education

• State University College at Buffalo

  BA / BS, Communications / IT

  1977 — 1981