Vishal Gala
Director – Marketing @ Dream Sports | Paid Media, Messaging Strategy, SEO, AEO | Building High-ROI User Journeys
- Role
- Director - Digital Marketing at Dream11
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vishal Gala
Strategic and performance-driven marketing leader with deep expertise in SEO, paid media, and messaging platforms. Over the years, I’ve scaled multiple acquisition and engagement channels from the ground up - unlocking new growth levers, optimising for ROI, and building frameworks that drive long-term value.At the core, I combine a sharp eye for data with a strong creative instinct. I love crafting strategies that blend insight, storytelling, and tech - whether it is ranking #1 for highly competitive search terms, reshaping our meta ad frameworks, or pioneering new messaging formats like RCS and WhatsApp.Currently leading growth and performance marketing with a focus on experimentation, cross-functional collaboration, and unlocking efficiency across the user funnel.
Experience
Director - Digital Marketing
Jul 2024 — Present · Mumbai, IN
Continue to lead SEO, with added focus on Answer Engine Optimisation (AEO), adapting strategies to align with evolving search behaviours and AI-driven responses-Deepened involvement in Facebook Ads, working closely with Meta for strategic experimentation, creative iteration, and large-scale performance optimisation-End-to-end ownership of WhatsApp as a key performance channel - from negotiating with BSPs, to running conversion-driven A/B tests and innovating with copy formats-Introduced and scaled RCS messaging, opening up a new communication stream with significant ROI impact-Spearheaded new user journey and retention campaigns, crafting tailored flows and incentive offers to maximise early engagement and returns-Continued driving sale offer rollouts, creative strategy, and shoot planning, ensuring synergy across performance and brand storytelling- Led measurement-based influencer marketing campaigns during key tournaments
Education
Narsee Monjee College of Commerce and Economics
Bachelor of Management Studies, Finance
Sydenham Institute of Management Studies, Research & Entrepreneurship Education
PGDBM, Finance
St. Xavier's High School
SSC
Skills
- Capital Markets
- Market Research
- Software Development Life Cycle (Sdlc)
- Equities
- Corporate Finance
- IT Project Lifecycle
- Financial Analysis
- Equity Research
- Microsoft Excel
- Project Management
- Financial Modeling
- Mutual Funds
- Valuation
- Investment Banking
- Business Analysis
- Analysis
- Statistics
- Finance
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