Sanjiv Gajiwala

About Sanjiv Gajiwala

I am a consumer-first brand builder and storyteller with a proven track record of strategic (re)positioning to drive growth - with iconic brands like Heinz, Oscar Mayer and Pabst Blue Ribbon as well as category disrupting innovation like White Claw Hard Seltzer. I live to set transformational ambitions and drive them by leading teams large and small through a culture of empathy, creativity, and equality. I consider myself a balanced left brain/right brain thinker that leverages creativity integrated with the use of data critical in modern marketing. Having been at the forefront of emerging communications channels, success means bringing new consumer experiences to life by understanding the changing communications landscape, the leading-edge of culture, and delivering top and bottom line growth in an agile and efficient manner. I love leading teams that thrive on the wild imagination of the impossible, and hold ourselves to high standards balanced with lots of fun

Experience

1. Strategic Advisor

   Empowerlocal

   May 2023 — Present

   There are tens-of-thousands of local publications reaching your audience daily. EmpowerLocal is an ad-tech company helping brands and agencies partner with the most trusted and influential local publishers anywhere in the U.S. The result is greater relevance at the local level, stronger community engagement, and better overall returns on marketing spend.

Education

• Pepperdine University

  MBA, Marketing/Global Business

  2003 — 2005

• The George Washington University

  BA, Political Communications

• Pepperdine Graziadio Business School

  MBA, Marketing, Global Business

  2003 — 2005

Skills

• Integrated Marketing
• Management
• Event Planning
• Sponsorship
• Social Media
• Digital Marketing
• Social Media Marketing
• Grassroots Marketing
• Brand Awareness
• Public Relations
• Start-Ups
• Marketing
• Brand Management
• Marketing Strategy
• Leadership
• Advertising
• Market Research