Gairika Mitra
Senior Media Relations Specialist at PR Newswire
- Role
- Senior Media Relations Specialist at Pr Newswire
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Gairika Mitra
As a seasoned journalist, editor, and content strategist with nine years of experience, I’ve witnessed journalism evolve beyond in-depth reporting to encompass communication, branding, and audience engagement. Having reported extensively across technology, startups, business, blockchain, and enterprise IT, I have now transitioned into the dynamic world of strategic communications, content innovation, and PR.In my current role at PR Newswire, I am part of the core Managed Services team, where we are redefining press release performance using our AI-powered platform, Amplify. We focus on transforming traditional press releases into high-impact content assets through strategic restructuring, media opportunity mapping, precise targeting, and full alignment with Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards.If you’d like to collaborate or share ideas, feel free to reach out at g••••••••@cision.com
Experience
Senior Media Relations Specialist
Oct 2025 — Present · Mumbai, IN
I am excited to lead the newly launched Managed Services division under PR Newswire India\'s premium press release distribution network. Managed Services is a strategic platform designed to elevate press release outcomes by ensuring full compliance with GEO, AEO, and Google’s EEAT standards, while leveraging Amplify—PR Newswire’s AI-powered platform that serves as a comprehensive solution for client needs.In addition to optimizing content performance, Managed Services enables brands to tap into exclusive media opportunity networks, facilitating direct media engagement and fostering long-term strategic relationships.In essence, this service brings a layer of finesse, precision, and intelligence to every press release—turning communication into measurable impact.
Education
BHARATIYA VIDYA BHAVAN
POST GRADUATE DIPLOMA, PUBLIC RELATIONS
2013 — 2013
Rabindra Bharati University, Kolkata
Master's degree, Mass Communication/Media Studies
2012 — 2014
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