Gail Cook

WORK HISTORY

ABOUT GAIL COOK

I am passionate about the benefits that well thought out marketing strategies and plans can bring to organisations. I believe that marketing is \"everyone\'s business\" and therefore I believe in helping others get the best from their marketing. In order to have great plans and strategies, I believe we need to inspire and get the best out of those around us. Ultimately marketing is about driving profit for the bottom line and growing income for not for profit organisations. The commercial aspects of marketing are at the heart of everything I do. I have run extensive marketing programmes utilising the full marketing mix. I believe in bringing enthusiasm and commitment to every challenge. If I\'m not enthusiastic then my customers and audiences certainly won\'t be. I am a creative thinker and love putting my creative skills to use in driving innovation programmes. I love asking questions to get to the heart of my customer\'s needs.