Gail Moraski

About Gail Moraski

Marketing Agency/Consultancy Owner, Senior Leader, Consultant with 30+years of…

Experience

1. Principal

   Results Communications And Research

   Dec 2013 — Present · Braintree, MA, US

   Strategic thinker and change agent seeking clients of all sizes and from all industries who want to capitalize on my extensive marketing, communications, and primary and secondary research skills to create awareness, grow sales or donations, or create good will in the communities they serve. Specializing in helping orgs. be found on Google, online advertising/marketing, online survey development & results analysis, and web site development/social media management. Skilled in SEM, both Google Ads Search and Display Network Advertising (pay-per-click) as well as SEO (Search Engine Optimization). Passed Google Ads and Google Analytics exams and certified in Yoast Basic SEO. Looking forward to helping current and new clients maximize their online marketing spend to achieve awareness and/or conversion objectives. Experienced in both business-to-consumer and business-to-business communications. Skilled at implementing public relations campaigns as well as internal (employee) communications campaigns and activities. Solid experience in implementing employee and customer/member wellness programs. Passionate about and experienced in developing and executing integrated marketing plans - both short- and long-term that incorporate both traditional and digital/online media. Areas of expertise: branding/naming; development/execution of integrated marketing campaigns/strategic plans including advertising and sales materials, online/digital presence (including development/implementation of web sites (Wordpress, WIX), social media, and video; experienced in implementing and optimizing online advertising/Google AdWords campaigns); primary and secondary market research, including online survey development, execution, and analysis using SurveyMonkey tool; Public Relations; Internal communications; environmental and competitor assessments; consumer marketing in regulated industries. Diverse client base includes consumer goods and service orgs. Learn more: https://allintheresults.com

Education

• Questrom School of Business, Boston University

  MBA, marketing, finance

  1985 — 1989

• University of Connecticut

  BA, French

  1978 — 1982

• Katherine Gibbs School

  Business Management/Administrative Skills, Business Administration

  1982 — 1983

Skills

• Primary Research
• Budgeting
• Event Management
• Sales Support
• Event Planning
• Nonprofits
• Marketing Management
• Email Marketing
• Fundraising
• Marketing Strategy
• Integrated Marketing
• Social Media Marketing
• Powerpoint
• Strategic Planning
• SEO
• Team Leadership
• Corporate Communications
• Lead Generation
• Press Release Development
• Market Research
• Community Relations
• Team Building
• Editing
• Online Marketing
• Content Development
• Research
• Healthcare
• Brand Development
• Digital Marketing
• Strategic Communications
• Promotions
• Microsoft Office
• Product Marketing
• Social Networking
• Writing
• Non-Profits
• Outlook
• B2b
• Marketing Communications
• Direct Marketing