Gail Mercer

Director, Marketing Planning & Strategy @Family Dollar

Matthew, NC, US

In this role, my team and I play a critical role in the development of all marketing plans and strategies as it relates to shopper marketing and supplier relationships, in addition to the development and coordination with merchandising for circulars, print, digital, & in store promotions. I assist the VP of Marketing in the development of 18 month plans of overall ideas, allocation of advertising and store space and coordination of internal and supplier lead shopper marketing programs

Southern Wesleyan University

BSBA, Business Management & Marketing