Gaia Buscemi

Thp own Retail Activation Junior Manager @BAT

Rome, IT

Manage own retail channels (e.g, pop-up stores and corners) in the Italian market for selling and promoting Tobacco Heating Products- End-to-end project planning, from market data analysis and strategy definition to activity cycle planning and service supplier engagement- Manage and coordinate third-party agencies - Collaborate with Trade Marketing & Distribution, Brand Deployment, and SP & I teams through regular and accurate communication, problem solving, and specialized advice to ensure common success- Analyze metrics and insights to ensure accurate planning of future projects and to measure channels’ performance- Understand competition’s channel strategy to identify threats and opportunities and provide sound improvement actions- Hold channels\' budget and perform financial analysis to ensure costs optimization and monitor channel efficiency

Luiss Guido Carli University

Master of Science (M.S.), Management - Luxury, Fashion and the Creative Industries

Luiss Guido Carli University

Bachelor's degree, Business/Managerial Economics - Marketing