Gage Parsons
Performance Marketing Strategist @Simple Modern
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WORK HISTORY
Performance Marketing Strategist @Simple Modern
EDUCATION
University of Arkansas
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT GAGE PARSONS
I build partnerships that help businesses grow—whether that\'s with clients, platform reps, or internal teams.For the past 6 years at Simple Modern, I\'ve managed relationships on both sides - wholesale partnerships (helped grow custom business 100% year-over-year for three consecutive years) and now digital advertising across Meta, Google, TikTok, and other digital marketing platforms. I work closely with our platform account managers to navigate changes, test new features, and find opportunities that move the needle.What I\'ve learned: the best results come from being a bridge. Between what platforms can do and what the business needs. Between technical capabilities and strategic goals. Between data and the story it\'s telling.Before digital marketing, I spent 3 years managing custom drinkware wholesale partnerships nationwide. I was the partner my clients actually wanted to talk to—the one who understood their business need and brought solutions. I\'ve helped grow DTC revenue 160% by staying curious about what\'s possible and focused on what matters.What drives me:* Understanding both sides of a partnership (I\'ve been the client and worked with plenty of account managers)* Solving problems that don\'t have obvious answers* Making complex platforms manageable* Building genuine working relationships that go beyond transactionsAlways interested in connecting with people doing interesting work in performance marketing or anything at the intersection of data and relationships.
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