Gaganjeet Singh
Media and Marketing Manager || 16+ Years Experience || Non-Academic || Branding || Promotion || Digital Marketing || SEO || Event || Awards || Digital PR
- Role
- Media and Marketing Manager at ALLEN
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Gaganjeet Singh
I am a media and marketing manager at ALLEN Career Institute Pvt. Ltd, a leading…
Experience
Media and Marketing Manager
Apr 2023 — Present · Delhi, IN
Increase brand awareness: This involves creating a strong brand identity that reflects the coaching institute’s values, vision and mission. The goal is to make the brand recognizable and memorable to all potential students and parents. • Generate leads: Branding and promotion activities should aim to attract new students and generate lead. This involves advertising campaigns, content marketing and social media marketing, among other strategies. • Build a positive reputation: The reputation of coaching institute is crucial in attracting new students and retaining old ones. Building a positive response involves providing high-quality coaching, excellent customer service, and responding promptly to students and parents queries and concern. • Increase student enrolments: The ultimate goal of branding and promotion at a coaching institute is to increase student enrolments. This requires aligning marketing efforts with the coaching institute’s academic goals and providing students with a value proposition that sets it apart from competitors in the market. • Maintaining Brand Image: To ensure that the coaching centre maintains a positive brand image. They should develop a strong online presence, create favourable impression on social media, and focus on building a positive reputation in the local community. Maintaining brand Positivity through Feedbacks, Google rating, free SEO along with Paid Promotions and by answering question raised at different platform Like Quora, Reddit,Yahoo Answers & Answers.com • Measure and optimize performance: To effectively leverage branding and promotion activities, it’s important to measure their performance and optimize them accordingly. This involves tracking key metrics such as numbers of leads generated, student enrolments and ROI of marketing initiatives.
Education
G.G.M Science College,Jammu
Bachelor's degree, Computer Programming, Specific Applications
2005 — 2008
Co-operative Public School
12Th, English,Physics, Maths& Chemistry
2004 — 2005
SIMS College of Education
Master of Business Administration - MBA, Marketing and Human Resources
2008 — 2010
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