Gaëtan Mathieu
Marketing Director Emea @Equativ
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WORK HISTORY
Marketing Director Emea @Equativ
Aligning cross-functional teams (Global Communication, Product, and Sales Enablement) to sharpen the positioning and accelerate pan-European adoption of Equativ’s end-to-end tech stack. My focus was on articulating a unified value proposition across our multi-product ecosystem to deliver seamless, vertically integrated solutions for Holdcos, Media Agencies, and Publishers. Elevating Equativ’s market authority by leading impactful thought leadership initiatives, ranging from keynote conference appearances to the establishment of strategic content pillars. Creating tailored marketing plans for each country, which involve event sponsorships and the identification of membership opportunities.n Alsi include GTM strategy for our curation Maestro.
EDUCATION
Université de Caen Normandie
DUT techniques de commercialisation
Saint Petersburg State Polytechnical University
International Business Semester
OMNES Education
Business School, Master en marketing digital
ABOUT GAËTAN MATHIEU
Spécialités : Marketing / Digital / Publicité / Entertainment / Média / Communication / Etude / Programmatique / Data
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