Gaelle Devitry Ruggieri

WORK HISTORY

EDUCATION

ABOUT GAELLE DEVITRY RUGGIERI

Creating brands people love and experiences that convert” Driving Global Marketing Strategies & Business Transformation Passionate about customer engagement, international digital strategy, and performance marketing, I am specialized in executing high-impact strategies that drive growth & innovation, brand equity, and customer experience. With 20+ years of global expertise, I lead complex projects that align global vision with local execution in fast-paced, multicultural environments. Core Expertise: Strategic International Marketing & Transformation Leading large-scale restructurings & optimizing marketing ecosystems. Key achievements: Developed & implemented the marketing strategy across 140+ markets, ensuring brand consistency while enabling local adaptation. Led retail marketing execution across 200+ franchisees, bridging global strategy with local activation. Spearheaded multiple organizational transformations, restructuring teams and leading change management. Centralized Nissan’s marketing structure by creating Nissan United, integrating media, ATL, digital, social & retail marketing. Launched & repositioned numerous automotive models, enhancing brand awareness and consideration through strategic branding and targeted marketing. Brand Management & Digital Experience Strengthening brand positioning through storytelling, omnichannel strategy & customer experience. Key achievements: Repositioned Nissan Micra with the \"Bonnie & Clyde\" campaign, shifting from rational to aspirational. Redefined Nissan X-Trail as the ultimate family adventure crossover, developing the \'Built to Build Families\' platform. Managed €230M in media & €30M in production, executing 360° digital-first campaigns with 200+ creative assets per launch. Partnered with Google, Meta & PlayStation for A/B testing, performance optimization & media activation. Leadership & Performance Optimization Inspiring teams and delivering measurable business impact. Built & led high-performing, collaborative teams, ensuring alignment across global markets. Recognized as a top manager, fostering trust, adaptability, and impact. Successfully led three major restructurings, ensuring smooth transitions & business continuity. Strategic negotiator, optimizing budgets, partnerships, and stakeholder alignment. I am currently exploring new Marketing Director opportunities in Luxury, Fashion, Beauty, Hospitality, and Lifestyle industries, where I can leverage my expertise in brand storytelling, digital transformation, and customer experience.