Gaelle Diuzet
Media Marketing Manager @Canal Advertising
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WORK HISTORY
Media Marketing Manager @Canal Advertising
Boulogne-Billancourt, FR
Led the conceptualization and development of global and regional creative content strategies (storytelling, media plan, communication, advertising) to launch 40 Canal+ Original series across media platforms (TV, digital) in 4 years aligned with markets’ cultural specificities - Built market strategies ( positioning, targeted audience, brand identity, tone of voice, commercial offers, roadmap) to launch 5 Pan-African TV channels and 10 local TV channels - Directly communicated with production teams, sales teams, and regional office to ensure the content was translated across different dimensions including tone of voice, naming, design, creative, media, and experience- Crafted 50 value propositions and messaging frameworks by developing a deep understanding of consumer personas, mindsets, attitudes, values, and behaviors across products and industries- Funded the first media competitive tool in Africa and analyzed, monitored, and generated quarterly reports to predict global trends and identify strategic gaps in the competitive landscape resulting in 4 new market penetrations and 20 new client deals
EDUCATION
IAE Caen
Master’s Degree, International Marketing
Université de Caen Basse Normandie
Master's degree, English Language and Literature: American Civilization Specialization, Honors
University of Delaware
Master of Arts (M.A.), French Literature
ABOUT GAELLE DIUZET
You are always trying new things “. This is what my colleagues keep telling me. Aerial yoga, spinning, knitting. And it also got me to move countries, teach in Delaware and work in Marketing in France for the African continent. While I managed to discover many things, there would always be 3 things that would drive me: creativity, culture and people. Through my international experience and thanks to my own cultural background, I have gotten to develop a unique perspective that has helped me understand what brands want, how their customers think and how I can help them create their future in the world. And to achieve the best results, I have always liked collaborating with people. We work together to share ideas and to create compelling content. We challenge ourselves; we ask questions, we analyze data. We keep in touch with today’s problematics and turn ideas into solid concepts. As a teacher, I connected with my students by developing Pop Culture syllabi ( yes, I did create Kardashian inspired courses). And as a Marketing Manager, partnering with production, editorial, sales and marketing teams brings me that connection. Together, we have built TV channels, launched new shows, developed brand communication and new advertising solutions. We have lost clients, learned as a team and signed new clients. Do I like to try new things? I know that I am often scared to try them: travel to a new country, talk to strangers in the street, start a new activity. Yet, I have often felt happy to step outside of my comfort zone. So, where’s my new challenge?
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