Gaelle Bouteloup
VP B2b Lifecycle Marketing @Synchrony
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WORK HISTORY
VP B2b Lifecycle Marketing @Synchrony
Costa Mesa, CA, US
Own and scale the end-to-end B2B lifecycle marketing strategy for CareCredit, driving activation, growth, retention, and revenue growth within regulated financial environments.• Architect and scale provider lifecycle journey accross all stages to drive retention and increased LTV • Leverage marketing automation and dynamic personalization increasing provider engagement to 60% • Analyze behavioral and transactional data to identify key drop-off areas, build testing roadmap to improve conversion KPIs, including a 16% reactivation rate• Lead and develop a high-performing marketing team; collaborate cross-functionally with Product, Analytics, Legal, and Marketing Operations• Champion innovation through adoption of AI-driven automation to enhance engagement KPIs
EDUCATION
California State University-San Bernardino
MBA, Marketing Management
ESCI
MBA, International Business
SKILLS
ABOUT GAELLE BOUTELOUP
Top level marketing professional and MBA graduate with over 15 years’ experience in the digital space with an emphasis on CRM, marketing orchestration, and scalng data driven lifecycle strategies. Recognized for developing and implementing growth driving customers journeys using omnichannel startegies aligned with enterprise business objectives.A strong team player with a can-do, positive attitude who displays the ability to collaborate effectively with cross functional teams. Holds excellent communication abilities, great analytics understanding, efficient organizational skills and time-saving process implementation abilities. Areas of Expertise-Customer Relationship Marketing (CRM)-Lifecycle Marketing & Marketing Orchestration-Digital Marketing -Segment & Personalization at Scale -Retention & LTV Optimization-Data-Driven Decision Making-International Marketing -Multilingual (Fluent: French, English, Italian - Spanish: Intermediate)
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