Gaby Loria
Senior content marketing leader at Gartner and former ABC News journalist.
- Role
- Associate Director at Gartner
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Gaby Loria
I’m a senior content marketing leader & former ABC News journalist with more than 10…
Experience
Associate Director
Aug 2014 — Present
Currently leading content strategy programs at Gartner Digital Markets (GDM). Every year, 100 million people use GDM\'s websites—Capterra, Software Advice, GetApp, & UpCity—to choose the right business software. I started as a writer covering tech-focused articles & have been promoted 5 times in 10 years.My latest responsibilities include developing AI-assisted methodologies to identify top software products profiled on our site. I’ve also managed programs for: case studies, SEO content, influencer marketing, thought leadership research, paid social media/affiliate partnership content assets & more. I’ve written 50+ pieces that earned ~700 backlinks, including a citation in the Wall Street Journal and a guest post for the Mayo Clinic’s blog. My case study videos have reached views on YouTube. I’ve led globally-dispersed teams of writers, strategists, analysts & researchers. In 2017, I was sent to GDM’s Barcelona office for 5 months to train a team of analysts there. I’ve overseen content quality benchmarking/improvement efforts for creators. My team’s pieces consistently earned the highest scores from readers on “content helpfulness” surveys.I grew our multimedia content production (e.g, videos, tools & white papers), including a gated downloadable asset that increased conversions for our email marketing newsletters by 2,467%.
Education
University of Miami
Bachelor of Science, Communication and Latin American Studies
2007 — 2010
Skills
- Television
- Linear Editing
- Inews
- Final Cut Pro
- Enps
- Sony Pd150/170 Cameras
- Broadcast
- Avid
- Video Editing
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