Ed Gabrielyan

About Ed Gabrielyan

Creative Director and brand builder with 25+ years of experience turning ideas into real-world products that move culture and make impact. From global sportswear giants to high-growth wellness brands, cannabis, food, and lifestyle ventures—I’ve helped build what didn’t exist yet, and scaled what others couldn’t. I’ve led creative for international companies, launched my own design agency, and helped start one of Shark Tank’s most successful brands—Tipsy Elves. My strength lies in bridging vision and execution: seeing what’s missing, creating what matters, and building with both soul and structure. What sets me apart isn’t just creativity—it’s follow-through. I bring clarity, taste, and commercial instinct to every phase of the process, from product development and sourcing to visual identity, go-to-market, and growth. I know how to lead, when to listen, and how to bring the right people together to make things real. But after two decades building other people’s dreams, I’ve shifted focus. My energy now goes into ventures that feel aligned—brands and systems that heal, restore, and serve humanity. Projects rooted in cultural relevance, timeless design, and future-thinking wellness. I’m passionate about integrating ancient wisdom into modern frameworks—where sound, frequency, and experience converge to create products that truly matter. I\'m no longer interested in surface wins. I’m here to build legacy work—with the right people, in the right rooms, for the right reasons. If you’re an investor, visionary, or builder creating something with depth, clarity, and purpose—let’s connect. I’m actively cultivating the right team for what’s next. And to those building bridges between worlds— I see you. Let’s talk.

Experience

1. Global Events Art Director

   Herbalife

   Jan 2018 — Present · Los Angeles, CA, US

   Spearhead the creative and logistical aspects of global events, managing site selection, vendor negotiations, and budget allocations.Lead creative teams to deliver compelling event experiences, driving brand engagement and recognition.

Education

• The Art Institute of California-Los Angeles

  Bachelor of Science (B.S.), Graphic Design

  2002 — 2006