Gabriel Rye

About Gabriel Rye

Tech-savvy, research-driven Bilingual Brand Marketing Strategist with deep expertise in enterprise brand management, large-scale project leadership, and cross-functional execution across B2B, B2C, and DTC environments.With over 10 years of digital marketing experience — and 5+ years leading within corporate brand environments — I specialize in building, protecting, and elevating brand equity through strategic positioning, operational alignment, and high-impact campaign execution.My work extends far beyond content creation. I lead end-to-end brand initiatives including enterprise rebranding efforts, large-scale brand photography productions, broadcast and television shoots, and multi-channel campaign launches. I conduct comprehensive brand reviews across marketing verticals to ensure consistency, compliance, and long-term brand strength — translating competitive research, brand health insights, and performance data into differentiated, value-based messaging that stands out in saturated markets.A core strength of mine is cross-functional integration. I partner closely with Sales and Operations leadership to ensure marketing messaging accurately reflects the full customer journey — from initial awareness through service delivery and retention. By aligning brand promise with operational reality, I help build credibility, trust, and sustainable brand equity.I also spearheaded the launch of the Passport to Success marketing training and morale initiative, empowering sales agents with brand fluency, increasing internal advocacy, and strengthening authentic testimonial-driven storytelling across customer touchpoints. In addition, I collaborate with global partners to ensure brand voice and positioning are consistently and accurately represented across international markets.Blending data-driven strategy with disciplined creative execution, I build brands that are not only compelling — but operationally aligned, competitively differentiated, and built for long-term growth.

Experience

1. Brand & Advertising Manager, Marketing Strategy Research

   Frontdoor, Inc.

   Mar 2024 — Present · Memphis, TN, US

Education

• The University of Alabama

  Bachelor of Applied Science - BASc, Business Administration and Management, General and Spanish

• Fogelman College of Business & Economics, University of Memphis

  Executive MBA, Business Administration and Management, General