Gabrielle Scharaga Barrera
Director, Social Content & Strategy @Angel City Football Club
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WORK HISTORY
Director, Social Content & Strategy @Angel City Football Club
Los Angeles, CA, US
EDUCATION
University of San Francisco
B.A., Design, Education
SKILLS
ABOUT GABRIELLE SCHARAGA BARRERA
Social Media & Content Strategy Leader with 10+ years of experience driving growth, engagement, and brand storytelling across sports, lifestyle, and mission-driven industries. I collaborate with CMOs, creative teams, and cross-functional partners to align channel strategy with business goals, building communities, elevating brand voice, and delivering measurable impact.As Director of Social Media at Angel City FC, I oversee multi-platform strategy, influencer marketing, and creative storytelling across partner and organic content. I’ve led a full social team rebuild, introduced scalable systems to balance storytelling with 300+ annual partner deliverables, and implemented a new channel framework that prioritizes audience needs, performance data, and business priorities.Previously, I worked across beauty, lifestyle, and e-commerce spaces, where I blended my background in customer service, content creation, and community moderation to build digital experiences that are culturally resonant, inclusive, and actionable. I’m fluent in platform-native content, trend forecasting, and creator partnerships, and have recently been exploring AI tools to improve workflow, optimize distribution, and sharpen creative output.I believe social media is more than publishing; it\'s community leadership, brand trust, and business performance combined. My goal is to create social ecosystems that resonate deeply with audiences while moving the needle for the business.
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