Gabrielle Herman
Product Marketing Manager at Epsilon
- Role
- Product Marketing Manager at Epsilon
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Gabrielle Herman
Marketing professional with 7+ years of experience in product marketing, sales enablement and sales operations.
Experience
Product Marketing Manager
Mar 2024 — Present
Oversee the go-to-market strategy and sales enablement for Epsilon Digital, a digital media platform powered by AI and identity, that represents the largest revenue-driving business unit at $850+ million annually• Conduct client team interviews across products and monitor industry trends in advertising and AI to act as the voice of the customer, intelligently inform the product roadmap, and drive more targeted lead generation efforts • Define strategy by developing ideal customer profiles, yearly planning frameworks, and upsell playbooks in partnership with senior leadership to grow revenue • Led the product launch of Amplify Social by developing positioning and messaging, educating sales teams, and partnering cross-functionally with third-party vendors, product, sales, and content marketing – resulting in $5.6 million in first-year revenue• Managed the development and launch of a library of 25+ on-demand trainings, supporting continuous education for new hires and sellers
Education
University of Minnesota
Marketing
2016 — 2017
TCU Neeley School of Business
Bachelor of Business Administration - BBA, Marketing, Magna Cum Laude
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