Gabrielle B.
Shopify Success Strategist | AI-Driven Growth Expert | Merchant Enablement, Forecasting, and E-commerce Roadmap Planning
- Role
- Senior Merchant Success Manager, Commercial at Shopify
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Gabrielle B.
As a Senior Merchant Success Manager at Shopify, I leverage over 10 years of experience…
Experience
Senior Merchant Success Manager, Commercial
Jul 2024 — Present · US
Lead strategic growth for a $5B+ book of business, guiding 200+ mid-market brands (e.g, REM Beauty, Honest Company) through AI-powered success planning, forecasting, and marketing enablement.Use Shopify Magic, Sidekick, and Flow daily to teach merchants how to scale through automation, optimization, and data-backed conversion strategy- Build custom success and marketing roadmaps aligned to merchant goals, resulting in consistent Net Revenue Retention (NRR) overachievement (20%+ above targets)- Develop and execute quarterly success plans, manage high-stakes escalations, and collaborate cross-functionally with Product, Legal, Risk, and Sales- Lead Go-To-Market (GTM) strategy for new Shopify products and features, educating merchants on adoption opportunities and implementing feedback loops to improve product-market fit- Act as a strategic advisor to help merchants evaluate, test, and launch new tools across marketing, POS, B2B, and AI automation- Provide ongoing coaching on pricing strategy, promotional planning, and product launches to increase revenue and brand visibility.
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