Gabrielle Slough-Cummings
Helping Brands Build Direct Relationships with their Consumers for Greater Loyalty and Conversion
- Role
- Business Development Director at Vesta
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Gabrielle Slough-Cummings
Passionate about research and skill development, I\'m constantly trying to learn new…
Experience
Business Development Director
Jul 2017 — Present · Chicago, IL, US
As part of the amazing social media link team, I bring my experience in a wide variety of marketing tactics into my work with brands to build direct, two way relationships with people purchasing in their category. Because our platform puts control of consumer data and relationships back in the hands of my clients, they are better able to activate fans over a variety of objectives in a way that overcomes limitations of traditional Social, CRM, Loyalty, Influencer and Shopper tactics. If you were looking for me in your data sets, I’d be in the segments related to moms, frequent travelers, graphic novel and music enthusiasts, and people who can mix a great cocktail.
Skills
- Social Media Marketing
- Health Marketing
- Display Advertising
- Word of Mouth Marketing
- Mobile Marketing
- Doubleclick
- Sem
- Digital Marketing
- Integrated Marketing
- Influencer Marketing
- Consumer Packaged Goods Marketing
- Advertising
- Magazines
- Interactive Marketing
- Media Planning
- Media Buying
- Advertising Sales
- Email Marketing
- Content Marketing
- Mobile Advertising
- Digital Media
- Comscore
- Social Media
- Digital Strategy
- Online Advertising
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