Gabrielle Shaiman

About Gabrielle Shaiman

I help brands bring their stories to life through compelling content and data-driven…

Experience

1. Brand Manager, Content & Creative

   Chicken Salad Chick

   Dec 2022 — Present

   Lead and manage the development and execution of creative and content assets that are used across all brand communication platforms, including social media pages, advertising & media buys, and in-store merchandising materials-Support CSC’s business objectives and annual marketing calendar by managing and implementing the brand’s seasonal marketing campaigns-Manage internal creative resources, external creative agencies, photographers, videographers, and print production suppliers-Oversee the budget, production, and completion of advertising campaigns-Hands-on management of photo and video shoots including concept development, locations, food & prop selections-Develop and project manage execution of POP in-store marketing including materials, timelines, production, and shipment to stores-Oversee design/production of all branded merchandise for stores, including signage/print materials, marketing kits, branded clothing, & promo items-Project manage menu updates, new package design & implementation, and work closely with outside nutrition consultants to ensure nutritional information is included where necessary.

Education

• Florida State University

  Bachelor of Arts (BA), Editing, Writing, and Media (minor in Comm)

  2010 — 2014

Skills

• Office Administration
• Copy Editing
• Social Media
• Press Releases
• Copy Writing
• Publishing
• Web Content
• Public Relations
• Writing
• Social Media Marketing
• Media Relations
• Copywriting
• Indesign
• Articles
• Wordpress
• Hootsuite
• Interviewing Skills
• Journalism
• Editing
• Layout Design
• Editorial
• Social Networking
• Marketing Communications
• Marketing
• Newsletters
• Content Marketing
• Web Design
• Creative Writing
• Photography
• New Media
• Microsoft Office
• Content Writing
• Facebook
• SEO
• Ap Style
• Twitter
• Blogging
• Media Production