Gabrielle Richmond
Meta - Experiential Marketing | Ex-Shopify, Red Bull, R29
- Role
- Director, Experiential Marketing at Wealthsimple
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gabrielle Richmond
A senior experience architect; I build the frameworks connecting people, community, and…
Experience
Director, Experiential Marketing
Aug 2024 — Present · NY, US
Own and scale company-wide events strategy. Responsible for creating the annual experiential calendar - aligning with all product launches, brand incentives, sales team goals and GTM initiatives.• Partner cross-functionally with creative, product, growth, sales, comms, marketing, and executive teams.• Define and track KPIs (lead generation, ROI) and manage agency partnerships.• ERG sponsor and strategic advisor.• Notable Events: Cross-Canada Premium Tour, TLDR Live w/ Matty Matheson,RRSP Ski Activations, Wealthsimple Presents.
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