Gabrielle Massari

About Gabrielle Massari

My name is Gabrielle Massari (Piloto), I am Marketing Professional in the Gainesville area currently working for UF Health as a marketing manager. I help manage digital marketing activities to promote UF Health. The service lines I work on include neurology, neurosurgery, orthopedics, urology, pain medicine, physical medicine and rehabilitation and others. I specialize in executing digital marketing strategies including SEO/SEM, content marketing, social media and digital analytics. I also specialize in marketing video content creation. My current position focuses on utilizing digital media marketing tactics along with traditional marketing efforts to increase brand awareness in the local community and create new lead opportunities. In addition, I develop SEO-optimized blog and website content, pull and analyze data from Google Analytics and other reporting dashboards & initiate effective and optimized ad campaigns. Other facets of marketing that I handle include public relations, email marketing, ad design and event marketing. I received my Masters\'s in Marketing at the USF MUMA College of Business and I am an alumna from the University of Florida. I studied Telecommunications Management with a concentration in Business Administration and minor in Dance. I have worked in many areas of the media industry including entertainment, TV, social media and marketing. I have specific expertise marketing in the healthcare and legal industries. While I am extremely organized and have a strong passion to learn I also have a large creative side. Some of my hobbies include dancing, which I have done for 23 years, and I also enjoy podcasting and created a show with a friend called Full Moon, available on Apple, Spotify and more.

Experience

1. Marketing Manager

   UF Health

   Feb 2022 — Present · Gainesville, FL, US

   I currently manage marketing activities for Neuromedicine, Orthopaedics, PM & R, Pain Medicine and Urology at UF Health. I promote our programs and services to key target audiences and support strategies that enhance system preference and growth. I work proactively to develop marketing and communication plans in support of internal client growth and awareness needs, track effectiveness of those efforts against measurable objectives and report on success, and continually improve to maximize impact.

Education

• University of South Florida

  Master's degree, Marketing

  2018 — 2019

• University of Florida

  Telecommunications- BS Minors in Business and Dance, Telecommunications Management, Senior

  2012 — 2015

• H.B. Plant High School

  High School Diploma

  2008 — 2012