Gabrielle Mara

About Gabrielle Mara

Product leader with 10+ years building digital and physical customer experiences across retail categories (grocery, apparel, beauty) and across business models (retail, private label, subscription, and direct-to-consumer). Proven ability to define product vision unlocking multi-million-dollar growth opportunities, managing products end-to-end from concept to launch, and scaling operations. Data-driven and results oriented, with experience managing complex programs, leading technical and cross-functional execution, and driving meaningful customer and business value. Passionate about creating an inclusive team culture and fostering relationships both internally and externally.

Experience

1. Sr Product Manager Tech Amazon Grocery Whole Foods & Amazon Fresh

   Amazon

   Dec 2023 — Present · Seattle, WA, US

   Led product strategy and technical implementation for In-Store Mode, an in-store shopping companion app for Amazon Fresh and Whole Foods, with a focus on improving the customer experience around promotions and coupons. Also led technical implementation for online display advertising across WW Amazon Fresh, Whole Foods, and Grocery Partners.• In-Store Mode App – Led product strategy and technical implementation delivering CX improvements in deal browsing, coupon clipping, and redemption —driving +18% in in-store sales and +16% in in-store orders. • Display Advertising – Launched new display advertising supply and demand capabilities—including a Hero Share of Voice (SOV) placement and DSP demand filtering system—unlocking $13MM in potential revenue. Led technical delivery, experimentation design, risk mitigation, measurement strategy, and stakeholder alignment.

Education

• University of Washington

  Bachelor of Arts, Business Administration, Marketing

  2008 — 2012