Gabrielle Bradford
EVP, Marketing @Carl Fischer Music Publishing
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WORK HISTORY
EVP, Marketing @Carl Fischer Music Publishing
New York, NY, US
Representing over 70 global publishers, we curate classical and contemporary chamber, opera, ballet, and symphonic works from the most admired composers, for the world’s finest musicians to perform in professional and educational settings. Lead omnichannel marketing strategy including ecomm, digital, social, events, conventions, activations, partnerships, collaborations, and community engagement. Report to CEO, member of senior leadership team. Key Accomplishments. Developed an integrated customer experience across all channels and touchpoints, online and off. Prioritized consistency in messaging, branding, and customer engagement while tailoring interactions based on the customer\'s behavior, preferences, and stage in the buying journey. Recruited team, created first-ever processes, systems, tools and metrics to support the business. Designed multi-channel marketing playbooks, campaigns for 20+ launches annually, codified evergreen initiatives, set/enforced design guidelines for consistent usage globally by composers, creators, influencers, licensed partners, musicians and performing organizations. Drove collaboration to maximize impact with Sales, Editorial, Licensing, Royalties, Streaming, Performance Promotion and Composer Relations. Implemented continuous improvement via “best practices” approach, including AI-driven applications.
EDUCATION
Swinburne University of Technology
Bachelor of Business, Marketing and Economics
ABOUT GABRIELLE BRADFORD
Accomplished marketing executive with 25+ years of agency and in house experience creating integrated marketing and digital strategies, attracting and leading high performing teams, and delivering results in the US and Australia. Multi-sector expertise with global brands, product launches and repositionings as well as scaling impactful campaigns across all platforms. An entrepreneurial leader with a history of building and growing businesses. Passionate about creating positive impact, culturally and socially. Career Experience: INDUSTRIES: Travel & Tourism, Music, Education, Petcare, Confectionary, Tech, Automotive, Beauty, Wellness, Insurance, Banking, Feminine Hygiene, Media, Dairy products, Snackfoods, Tourism, Agri-tainment, Fashion. BRANDS: Mars (Dove, Twix, Whiskas, Schmackos, Chum), Yahoo!(Mail, Search, Dating, Jobs, Travel, Music) American Express, BMW, AXA Financial Services & Insurance, Nestle Yogurt & Ice Cream, Yoplait, Uncle Tobys, Toyota, Libra, Tena, Murdoch Magazines, Herbert Adams, Country Road Australia, Woolmark, Pfizer, SkinCeuticals, Jan Marini, AGENCIES: Ogilvy, DMB & B and BBDO. Co-founded Nitro in New York, later becoming SapientNitro. PASSION PROJECTS: Excited by mission-driven businesses and organizations doing good in the world - environmentally, physically, educationally, nutritionally, socially, creatively, and/or philanthropically.
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