Gabrielle Abdala

About Gabrielle Abdala

Digital Product Manager with 7+ years of experience building and scaling consumer-facing digital products across web-first D2C platforms, mobile-first applications, and app-driven connected experiences (IoT) within a global enterprise.I currently lead product initiatives across Martech, D2C websites, account-based experiences, and connected products in North America, owning end-to-end product strategy from discovery and roadmap definition to delivery and measurable business outcomes. My work spans identity and My Account experiences, lifecycle and CRM platforms, personalization, and the integration of digital products with connected appliances.Earlier in my career, I played a key role in building Yummly Brazil from the ground up, operating as a startup within Whirlpool. I led the launch of a mobile-first consumer application, including iOS launch and Android roadmap, while also owning the full business and operating model — from SAP and revenue recognition to GTM execution and vendor management. This experience shaped my ability to operate in high-ambiguity environments and take true end-to-end ownership.Across roles, I am known for bridging business strategy and technology execution, working closely with engineering, data, CRM, hardware, and security teams to deliver scalable platforms and differentiated customer experiences. My background allows me to move fluidly between web, mobile, and connected ecosystems, always anchored in customer value and commercial impact.

Experience

1. North America Digital Product Manager Martech & Iot

   Whirlpool Corporation

   Mar 2025 — Present

   Product owner for digital platform capabilities across D2C web experiences, Martech, and app-driven connected products (IoT) within Whirlpool’s North America ecosystem- Own end-to-end product strategy for large-scale D2C websites, focusing on logged-in experiences, lifecycle engagement, and conversion optimization- Led My Account and identity platform evolution, enabling scalable authentication, account services, and post-purchase journeys across brands- Driving Martech transformation, including CRM and lifecycle orchestration platform migration, to support personalization, retention, and CLTV growth- Expanded scope to app-driven IoT and connected product experiences, integrating mobile applications with cloud, connectivity, and physical appliances- Partner closely with engineering, data, CRM, hardware, firmware, and security teams to deliver scalable, reusable digital capabilities in a complex enterprise environment.

Education

• Universidade Estadual de Campinas

  Engenharia Química

  2015 — 2019

• Boston University

  Micromasters, Digital Transformation Leadership

• Universidade Estadual de Campinas

  Chemical Engineering, Engenharia Química