Gabriella Nassif

About Gabriella Nassif

Whether in a boutique agency, a fast-paced tech setting, or a spunky startup, I’ve spanned the full spectrum of creative initiatives – from launching high-stakes promotions to fostering delicate, emotive customer connections. And though my background centers on e-commerce, home, lifestyle, and real estate, I am always eager to apply my skills to a new challenge. My work is driven by extensive research, data-supported insights, and a relentless focus on customer experience. With a secondary background in fine art, I often find that the best solutions incorporate traditional media and techniques. Hand lettering, painting, and illustration give my designs scroll-stopping power. Having identified a passion for creativity at an early age, I feel incredibly fortunate that it\'s become my career. Over the years I\'ve enjoyed developing a nuanced personal aesthetic and perspective. However, in practice I strive to approach solutions in a style-agnostic, open-minded manner that\'s ultimately guided by the target audience. When I\'m not at my desk, you\'ll find me exploring the beautiful Adirondack Mountains I call home (most likely with a sketchbook or camera in hand). Portfolio: gabriellanassif.comDISCIPLINES Brand IdentityArt DirectionCreative StrategyMarketing CampaignsAdvertisingWeb & Product DesignEmail & Direct MailEditorial & CatalogsPackagingEvent StationeryCREATIVE SKILLSGraphic DesignIllustration & Icons InfographicsHand Lettering Copywriting & ContentPhotographyTraditional & Digital ArtCuration & Styling RetouchingSurface Pattern DesignINDUSTRIESReal EstatePropTechHome FurnishingsInteriors & LifestyleE-CommercePackaged Goods

Experience

1. Senior Designer

   Minted

   Nov 2022 — Present

Education

• Fayetteville-Manlius High School

  Advanced Regents Diploma

• Syracuse University

  Bachelor of Fine Arts (BFA)