Gabriella Herran
Social Media Manager @Arizona State University Alumni
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WORK HISTORY
Social Media Manager @Arizona State University Alumni
Tempe, AZ, US
Manages and creates social content for @asu_alumni and @asuyoungalumni to drive brand visibility, event and program registration and alumni outreach• Provides live coverage of events, including real-time updates and post-event content• Designs and executes organic and paid digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads) to boost engagement and brand awareness• Monitors, analyzes and optimizes campaign performance to maximize ROI and meet KPIs• Generates performance reports on campaigns, website traffic and social media engagement, using insights to refine strategies
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Master of Science - MS, Digital Audience Strategy
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor of Arts - BA, Journalism
ABOUT GABRIELLA HERRAN
Mid-level digital marketing & social media professional with five years of experience leading organic, paid and influencer campaigns across higher ed, agency and brand environments.I specialize in social media strategy, digital storytelling and multi-platform content management, with hands-on experience across Instagram, LinkedIn and Facebook, as well as paid and organic social, influencer marketing and live event coverage. My work is grounded in analytics, social listening and performance reporting, using insights to optimize content, increase engagement and build meaningful audience connections.
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