Gabriella Eliezer

About Gabriella Eliezer

I’m a senior PMM at Microsoft with over two years of experience leading the storage flywheel strategy for Windows, driving adoption, engagement, and delightful product experiences for millions of users worldwide. My work focuses on unlocking value across the Windows ecosystem—improving user trust, simplifying backup experiences, and enabling users to protect their most important files, photos, and memories.Before joining Microsoft, I spent more than six years in the consumer goods (CPG) industry at companies like Mars and Kimberly‑Clark, where I built a strong foundation in brand management, portfolio strategy, and consumer insights. This background shapes how I approach tech marketing today: data‑driven, customer‑obsessed, and grounded in creating value that feels tangible for everyday users.My academic journey includes an MBA from UCLA Anderson, specializing in Brand Management and Leadership, as well as a postgraduate degree from FIA (Brazil) focused on Retail, Branding, and Consumer Markets. I also hold a dual bachelor’s degree in Business Administration.Across roles and industries, my strengths include: Product & business strategy, Portfolio and lifecycle management, Consumer storytelling & digital communication, Cross‑functional leadership, Go‑to‑market planning & brand activation.

Experience

1. Senior Product Marketing Manager

   Microsoft

   Mar 2025 — Present · Los Angeles, CA, US

   I drive marketing strategy, experimentation, research, and cross‑functional alignment across the Storage Flywheel, encompassing Windows Backup, Camera Roll Backup (CRB), USQ, and M365 subscription growth. My work includes shaping end‑to‑end user experiences, optimizing funnels, developing dashboards, and leading high‑visibility initiatives that accelerate product adoption and revenue outcomes.I partner closely with engineering, PMs, design, finance, Business Planning, Rewards, and the broader M365 ecosystem to define strategy and deliver measurable results. I lead and co‑lead MBRs, craft narratives for executive forums, and translate complex product performance into clear, actionable insights. I also drive experimentation at scale — from value‑prop tests and email lifecycle campaigns to Persado‑powered optimizations — delivering meaningful shifts in engagement, adoption, and conversions.Beyond product and growth responsibilities, I contribute intentionally to team culture. I lead an AI learning pod, mentor interns, support the AI Learning V‑Team, and serve on the HOLA SoCal board to build community and connection. I’m passionate about elevating others, championing inclusive practices, and embedding customer obsession, rigor, and empathy in everything I do.

Education

• The London School of Economics and Political Science (LSE)

  Summer Course, Leadership in Organisation

  2012 — 2012

• University of Northampton

  BA Business and Management

  2012 — 2012

• Harvard University

  Summer School, Managing Workplace Conflict

  2013 — 2013

• Harvard University

  Summer School, Cross-Border Innovation

  2013 — 2013

• FIA - Fundação Instituto de Administração

  Postgraduate Degree, Retail, Branding and Consumer Market

  2017 — 2019

• FAAP - Fundação Armando Alvares Penteado

  Bachelor of Business Administration (BBA)

  2009 — 2013

• UCLA Anderson School of Management

  Master of Business Administration - MBA, Specialization in Brand Management and Leadership

• Disney Institute

  Organizational Leadership

  2018 — 2018

• Kellogg Executive Education

  Kellogg on branding, Marketing

  2018 — 2018