Gabriella Cooperman
Associate Brand Manager | Data-Oriented, Creative-Minded | Driven by Insights, Consumer POV, and Design | IRI, Walmart Luminate Scintilla, Adobe | CPG | Kraft Heinz Experience
- Role
- Associate Brand Manager at Tootsie Roll Industries
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Gabriella Cooperman
I’m a dual-degree, triple-major graduate from WashU in St. Louis with a keen interest in strategic brand building and creative design solutions. Armed with my business and art degrees, I apply a unique perspective and strong work ethic to the CPG industry: Spearheaded a brand refresh and new internal marketing strategy that boosted attendance by 170% and positively shifted sentiment by 8 points. Informed long-term strategic planning via actionable competitive insights using IRI data. Executed comprehensive analysis for a Lunchables innovation, where my data-driven insights led to key decisions. Provided in-house design services, saving substantial costs while delivering high-quality, on-brand assets.Beyond my corporate experience, I’m also an experienced and creative brand strategist, honed through early roles at startups and by being WashU Datamatch’s Supreme Cupid. I bring a well-rounded skill set that includes data analytics (Circana IRI, Walmart Luminate), creative software (Adobe Creative Suite), and advanced tools for insights and reporting (PowerBI, Microsoft Office).I’m always up for a chat. Feel free to reach out if you’d like to connect on all things marketing and design – let’s learn from each interests include:Brand Management | Brand Design | Marketing Analytics | Consumer Insights | Social Impact | Storytelling | Typography | TheatreMore keywords for the algo:Ideation & Creative Thinking | Concept Development | Cross-functional Collaboration | Qualitative & Quantitative Research Methods | Product Development Lifecycle | Problem Solving & Strategic Planning | Market Intelligence Reports & Market Analysis | Market Research & Survey Design | Brand Engagement | Consumer Behavior Trends & Analysis | Translate Complex Data | Data Analysis & Interpretation | Product Positioning | Competitive Benchmarking | Business Communications & Presentations | Demand Planning & Forecasting | SEO & Digital Marketing Analytics
Experience
Associate Brand Manager
Oct 2025 — Present · Chicago, IL, US
Supporting all 6 Brand Managers across the entire portfolio, impacted 160+ skus in the first 6 months• Leading all seasonal programs• Providing sales support for 4 national customers
Education
Reichman University
Israel Summer Business Academy (ISBA), Entrepreneurship/Entrepreneurial Studies
Washington University in St. Louis
BA, Communication Design
Washington University in St. Louis - Olin Business School
BSBA, Marketing and Strategic Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.