Gabriella Weiss
Social Media & Influencer Marketing Coordinator @American Exchange Group
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WORK HISTORY
Social Media & Influencer Marketing Coordinator @American Exchange Group
New York, NY, US
Plan and publish social media content across Instagram, TikTok, and Facebook- Manage community engagement by responding to comments, DMs, and tagged posts to strengthen brand presence- Research trends and competitors to inspire creative content and strengthen social storytelling- Manage and rebrand lifestyle divisions (Aerosoles, White Mountain, Cliffs, iTouch Wearables) with luxury positioning- Build cross-platform content calendars aligned with seasonal launches and brand strategy- Execute influencer campaigns from list curation to activation, driving UGC and engagement- Track KPIs (growth, engagement, CPF, saves/shares) and share insights to refine creative and paid strategies.
EDUCATION
Florida State University
Bachelor of Arts - BA, Communication, Mass Communication/Media Studies
ABOUT GABRIELLA WEISS
I’m a recent Communications graduate with a passion for understanding user behavior, tracking performance, and turning insights into action. My experience spans social media strategy, analytics, campaign execution, digital content creation, and project management. I’ve driven engagement and elevated brand visibility across multiple platforms with a data-driven mindset and creative approach.Now, as a Social Media and Influencer Marketing Coordinator at American Exchange Group, I’m excited to combine creativity and strategy to develop impactful campaigns, foster brand partnerships, and connect with audiences in authentic, engaging ways. I’m committed to bringing energy, curiosity, and a strong work ethic to every project, while continuing to grow and make an impact in the media, entertainment, fashion and business communications space.Let’s connect!
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