Gabriella Penafiel

Social Media Specialist @Auctane

Austin, TX, US

As a Social Media Specialist, I develop and execute strategic social media initiatives to grow all of our brands awareness, engagement, and conversions. I create and manage content calendars, craft compelling on-brand content, and collaborate with marketing and content teams to execute innovative campaigns. I also oversee community management by engaging with audiences, responding to comments, and fostering brand loyalty. By analyzing key performance metrics and staying ahead of industry trends, I continuously optimize our social media strategy to drive meaningful results. I also help run the influencer program.

The University of Texas at San Antonio

Bachelor's Degree, Digital Communications with a minor in Marketing