Gabriella Pedraza
Creative Producer @Intentional Productions
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WORK HISTORY
Creative Producer @Intentional Productions
FL, US
I co-founded Intentional Productions alongside director Sofia Adamary with a shared vision: to create intentional, story-driven visuals that empower emerging artists to share their voices and amplify their impact. Together, we lead a diverse team of creatives dedicated to producing cinematic content that reflects cultural authenticity and artistic purpose.As Creative Producer, I oversee the full scope of production, from concept development to delivery, while managing artist relationships, creative strategy, and campaign execution.Key Responsibilities- Co-lead creative development and oversee full production cycles- Develop treatments, shot lists, and branding strategies for artists- Manage client communication and production team coordination- Lead multi-location shoots across the U.S. and Latin America- Handle timelines, budgeting, contracts, and crew onboarding- Oversee storytelling and marketing strategy for content rolloutsKey Projects:• Produced 5 music videos and a trailer in 3 days for Latin artist Jorge Franco• Launched Mujer del Sol, a music campaign and movement celebrating Latina empowerment
EDUCATION
Full Sail University
Bachelor's degree, Communication and Media Studies
Valencia College
Associate of Arts - AA, Public Relations, Advertising, and Applied Communication
Ardrey Kell High School
High School Diploma
ABOUT GABRIELLA PEDRAZA
I’m an artist, creative producer, and media strategist with a passion for storytelling that uplifts culture, community, and creativity. Born in Puerto Rico, I carry a deep-rooted mission to amplify underrepresented voices through intentional media.My experience spans music video production, live events, and digital campaigns. I’ve served as the Entrance Producer for UNSIN Music Festival, overseeing all front-of-house logistics and crafting an unforgettable experience for attendees. During Latin Grammy Week, I was part of the Public Relations team for Immigration Records, managing guest coordination across high-profile events like Casa Spotify, Remezcla, and The Producers\' fundraising gala.I also worked as the Communications Coordinator and Social Media Host for The Latin Music Hub Conference, providing bilingual media coverage and supporting artist relations on-site.As a producer, I’ve led multi-day shoots for projects such as \"Mujer Del Sol\" in Puerto Rico,\"Apeche\" in Orlando, and \"Chamo Serio\" in Miami, and many others around central florida.Whether I’m producing a set, building a media kit, performing on stage, or helping a brand find its voice, I show up with heart, strategy, and vision. My goal is to continue creating media that inspires people to dream bigger and tell their truth. Let’s connect if you\'re building something bold and intentional.Specialties:Creative Production | Event Coordination | Public Relations | Artist Relations | Content Strategy | Brand Development | Media Communications | Latin Music Industry
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