Gabriella Jaffee
Motorsports Integrated Marketing | GTM Strategy | Subscription Platform Growth | Affiliate Marketing
- Role
- Senior Manager, Integrated Marketing, Floracing at FloSports
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Gabriella Jaffee
Senior Product Marketing Manager with 10+ years of experience across growth, brand, and product marketing within subscription-based digital platforms.Over the past several years, I’ve increasingly focused on product marketing by leading go-to-market strategy, positioning, and cross-functional launches for complex platform initiatives. My work sits at the intersection of product, marketing, the broader organization, and customer experience, translating technical or operational changes into clear narratives that drive adoption and engagement.Throughout my career, I’ve built and scaled brands from the ground up, modernized revenue-driving channels, and led high-visibility initiatives requiring tight cross-functional alignment and executive communication.I’m drawn to complex platform challenges and evolving product ecosystems, where strong messaging and disciplined execution meaningfully influence adoption, revenue, and long-term customer experience.
Experience
Senior Manager, Integrated Marketing, Floracing
Apr 2026 — Present · Austin, TX, US
Education
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor of Arts - BA, Mass Communication/Media Studies
2009 — 2013
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